Master Your Mind. Maximize Your Potential. Perform Beyond Limits
Certified High Performance & Mindset Coach, Consultant, Trainer and Mentor
SPECIALIZING IN THE BEHAVIORS THAT DRIVE RESULTS.
Automotive
Helping United States and Australian dealerships apply proven strategies from one of the world's most competitive automotive markets.
With more than 25 years of automotive experience across Australia and the United States, Tracey Nicita has dedicated her career to helping dealerships improve performance, strengthen processes and deliver exceptional customer experiences.
Beginning her automotive career in 1995 as a Fleet Sales Consultant at Chatswood Toyota in Sydney, Australia, Tracey progressed through virtually every area of dealership operations, including Fleet Sales Manager, Retail Sales Consultant, Aftermarket Manager, Finance & Insurance (F&I) Manager, Assistant Sales Manager, Sales Manager and General Sales Manager. This hands-on experience has given her a practical understanding of every stage of the dealership sales journey and what it takes to build high-performing teams.
Tracey later transitioned into the automotive technology sector, joining Edmunds as an Account Executive before moving to TrueCar, where she progressed to Market Director responsible for Southern California, Arizona and New Mexico. Following her success at TrueCar, she founded Idle to Ideal Consulting, partnering with dealerships and working alongside the Toyota Los Angeles Region to improve lead handling, digital retailing, customer engagement and dealership performance.
Consulting in the Los Angeles automotive market—widely recognised as one of the most competitive, aggressive and demanding automotive markets in the world—provided Tracey with invaluable experience helping dealerships succeed in an environment where exceptional customer experiences, strong leadership and disciplined sales processes were essential for success.
After returning to Australia, Tracey founded Tuned 2 Thrive with a clear purpose: to bring the proven strategies, processes and high-performance culture she developed in the United States to Australian dealerships. Today, she partners with dealerships, dealer groups and OEMs to improve lead conversion, sales performance, customer experience, leadership capability and operational processes.
As an Elite Certified High Performance & Mindset Coach, Tracey combines real-world dealership experience with proven high-performance strategies to help individuals, leaders and sales teams unlock their full potential. Her expertise includes sales process development, CRM optimisation, process mapping, digital retailing, lead handling, objection handling, leadership coaching and building high-performing sales cultures.
25+ Years Automotive Experience | Australia & USA
Elite Certified High Performance & Mindset Coach
Tracey's belief is simple: Exceptional dealerships are built by exceptional people, supported by proven processes, strong leadership and a commitment to continuous improvement.
Higher Conversion. Stronger Process. Better Results.
AUTOMOTIVE
Higher Conversion. Stronger Process. Better Results.
Automotive Consulting & Coaching
Automotive isn't just my career—it's been my passion for more than 25 years.
My journey began in 1995 as a Fleet Sales Consultant at Chatswood Toyota in Sydney, Australia. Since then, I have worked across virtually every area of dealership operations, including Fleet Sales, Retail Sales, Aftermarket, Finance & Insurance (F&I), Sales Management and General Sales Management. That hands-on experience has given me a deep understanding of the challenges dealerships face and, more importantly, what it takes to consistently achieve exceptional results.
After transitioning into the automotive technology sector, I worked with Edmunds and TrueCar, before founding Idle to Ideal Consulting in the United States. Through my consulting business, I partnered with dealerships and worked alongside the Toyota Los Angeles Region, helping retailers improve lead handling, digital retailing, customer engagement and sales performance in one of the most competitive automotive markets in the world.
Today, through Tuned 2 Thrive, I bring those proven strategies, processes and high-performance principles to Australian dealerships—helping businesses strengthen their people, refine their processes and improve results.
How I Can Help
Whether you're looking to improve sales performance, strengthen leadership or create a better customer experience, every solution is tailored to the unique needs of your dealership.
Sales Performance
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Increase lead conversion and appointment rates.
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Improve enquiry management and follow-up.
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Strengthen objection handling and sales conversations.
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Return to the fundamentals of great selling.
Leadership & Coaching
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One-on-one coaching for Dealer Principals, General Managers and Sales Managers.
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Leadership development.
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Sales Manager coaching and accountability.
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High-performance and mindset coaching.
Sales Process & Operational Excellence
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Sales process development.
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Process mapping and workflow optimisation.
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CRM optimisation and accountability.
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Lead handling strategies.
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Customer journey improvement.
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Digital retailing implementation.
Team Development
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Recruit, onboard and train new team members.
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BDC and Internet Sales setup, coaching and development.
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Sales meeting facilitation.
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Team workshops and performance coaching.
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In-person and online training programs.
Business Growth
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Third-party vendor performance and ROI analysis.
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Website and digital customer experience reviews.
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Branding and customer communication.
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Event planning and dealership activations.
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Competitive market strategies, including navigating the growing impact of Chinese automotive brands.
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Consulting & Coaching That Delivers Results
Every dealership is different, which is why there is no one-size-fits-all solution.
I work closely with Dealer Principals, General Managers and leadership teams to identify opportunities, remove bottlenecks and implement practical strategies that improve performance across the dealership.
Whether the focus is increasing lead conversion, strengthening leadership, improving customer experience or creating more consistent sales processes, my approach is always practical, measurable and results-driven.
No fluff. No gimmicks. Just practical strategies that deliver results.
I intentionally work with a limited number of dealerships to ensure every client receives personalised support and ongoing access when they need it. To protect the value of our partnership, I also provide brand exclusivity and will not work with another dealership representing the same franchise within a 20 km radius. My focus is on building long-term partnerships—not simply increasing the number of clients I work with.
HIGH PERFORMANCE COACHING
Mindset. Preparation. Performance.
In addition to her extensive business and automotive career, Tracey is an Elite Certified High Performance Coach through Brendon Burchard’s High Performance Institute, with an almost 20-year interest in the psychology, mindset and behaviours behind high performance.
Her coaching is built around a simple principle: high performance is not just about talent or knowing what to do — it is about developing the mindset, habits and behaviours that allow you to consistently perform when it matters.
Tracey works with individuals, athletes and teams to strengthen areas such as mindset, confidence, preparation, visualisation, resilience, emotional control and performance under pressure.
Her return to Australia also marked the beginning of the next chapter of her high-performance work — The Edge Within™, a program created specifically for athletes and teams who want to strengthen the mental side of performance.
THE GAME IS OFTEN WON OR LOST BEFORE IT IS EVEN PLAYED.
Talent matters. Skill matters. Physical preparation matters.
But when the pressure is on, what often separates those who perform from those who don't is what is happening within.
The Edge Within™ helps athletes and teams strengthen the mental side of performance — developing the mindset, preparation and behaviours needed to perform consistently when it matters most.
TRAIN THE MIND. CHANGE THE PERFORMANCE.
The Edge Within™ focuses on:
Mindset & Mental Preparation
Build confidence, focus and the ability to perform under pressure.
Visualisation & Mental Rehearsal
Prepare the mind for performance before competition begins.
Emotional Control & Resilience
Respond effectively to pressure, setbacks and adversity.
Habits, Standards & Accountability
Develop the behaviours that underpin consistent high performance.
Team Mindset & Performance
Strengthen collective standards, communication and preparation.
WHY THE EDGE WITHIN™?
My journey into high-performance coaching began in 2006 through my involvement with the Parramatta Eels, where I created weekly game-day motivational material using photography and visual imagery.
It sparked a fascination with the psychology of performance, winning and particularly the power of visualisation.
After moving to the United States in 2007, that fascination became an almost 20-year pursuit of understanding what drives high performance, ultimately leading me to become an Elite Certified High Performance Coach through Brendon Burchard's High Performance Institute.
Today, that journey is The Edge Within™.
THE EDGE WITHIN™ 12-WEEK PROGRAM
A structured high-performance and mindset program designed for athletes and teams who want to develop the mental skills behind sustained performance.
Mindset. Preparation. Visualisation. Resilience. Confidence. Performance.
YOUR GREATEST COMPETITOR IS OFTEN WITHIN.
Ready to discover your edge?
Amanda MN USA
I have to tell you Tracey is an invaluable resource to help you move forward in your life. She helped me at a time I needed it most and her honest genuine approach is beyond reproach. She has a heart of gold and goes the extra mile. I would highly recommend her to anyone looking to unstuck their lives!!
Juliana, CA USA
I got the Manager position at my department in SW! I’m happy and excited.
All the courage you gave me, the inspiration, the tools to find my true professional-self, pushed me to achieve this milestone!
Thank you so much for using your time and knowledge to support people! You make a difference! In a lot of lives!
Thank you!
You’re outstanding!
You were a support, a friend, a confident and an inspiration when I needed it the most.
David Canova - General Manager Glendora Toyota CA USA
Tracey Nicita is an exceptional team success trainer who brings a unique blend of energy, insight, and practical strategies to her work. Her ability to engage and inspire teams is unmatched, making complex concepts accessible and actionable. Tracey has a remarkable talent for identifying strengths within a team and leveraging them to achieve collective goals. Her training sessions are not only informative but also transformative, leaving teams more cohesive, motivated, and equipped to tackle challenges. If you're looking for someone to drive real, sustainable success within your team, Tracey Nicita is the trainer you need.